A friend who has a wonderful way with words and has an ocassional column in his local paper asked me this when I suggested to him that his pieces may get a bigger audience if he by-passed the establishment publishers.
After trotting out the usual literal translation, I began to wonder what this thing I was recommending to him really was, and then I uncover this little gem, so here you are Peter:

Halley's Comment
Blogging is all about trying things, failing, not trying to be perfect and just throwing words at a wall, like pasta to see if it's ready. It's a much easier way for me to write than any I've tried. It's enormously freeing.

But maybe they are just a freakshow