The Save the Internet Website is a reaction to the moves by the owners of the pipes of the internet to create a political environment where they can deliver differential services according to how much you have paid.
This is a back-lash to the evolution of the technology from smart-edge/dumb-centre to greater intelligence in the network.
This is what they call the "new generation network", and they are selling the idea to us now by tempting us with lots of geeky-goodies. Unfortunately, the network core will be able to distinguish the different session streams we are creating, and will provide and (more importantly) charge the services accordingly.